![]() ![]() Over just seven years, the games-maker Lumosity rocketed from zero to 50 million users, promising rapid improvements in general intelligence by playing brain-training video games for just a few weeks. It is a notion that certainly has commercial appeal. ![]() Is it just me, or is everybody out there looking for a quick fix? There is something highly compelling about the idea that there is a secret switch we can flip to become suddenly smarter, to reveal cognitive abilities hidden inside each of us. ^ 'Memory Champion's secrets', BBC News, 7 April 2009.^ Mind Sports Olympiad page on the Decamentathlon.^ MCWC results,, accessed July 20, 2010.^ Telegraph article, .uk, accessed February 5, 2009.^ a b 'Memory Champion Profile: Ben Pridmore'.^ Memory champs meet for UK contest BBC News, accessed August 15, 2009.^ Profile at Memory Sports StatisticsArchived February 27, 2008, at the Wayback Machine, /memorysports/, accessed February 5, 2009.This style of memorizing is known as the method of loci, sometimes known as a memory palace. Using these words, Pridmore often creates a story using his old school, Queen Elizabeth's Grammar School, Horncastle as the framework for these memory sequences. ![]()
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